Visit to China Textile Information Center deputy director of the Guang-Wei In recent years, the textile industry cluster in increasing the overall level of economic clusters and enhance the quality of work,blue blanket, in which industrial clusters of small and medium textile and garment enterprises in brand building has always been the industry cluster in government, industry associations focus . Recently, the ideas. Brand building to get out of misunderstanding the provincial famous brand, their product is a brand of; or product trademark is well-known trademark as a brand even if there is a; the other hand, is more than advertising that their products, brand advertising is to have a high market share; worse who, some enterprises in foreign countries registered a trademark on the In fact, brand-building is difficult to imagine than the enterprise, is constituted by a variety of elements together,Embroidered Blankets, such as science and technology, innovative design, product quality, supply chain management, logistics, networking, consumer culture and financial strength, etc. . a well-known brand requires long-term sustainable investment and development. In recent years, to establish its own brand is considered to be China's textile and garment enterprises to improve competitiveness,Pink blanket, one of the best way to deal with difficulties, so the textile and garment companies have begun a new round of brand building But is not all businesses can create their own brand? Guang-Wei view: brand building is a long-term time-consuming and labor-intensive consumption of funds system engineering, not an overnight thing, but in the entire branding process, many aspects of their own there is high demand. The First, awareness and understanding of the true meaning of the brand. maturity of this business model should be sufficient to support the concept of the brand and influence throughout the chain of circumstances leading to, and to some extent, reinforcing the chain correlation. Another consideration is the standard consumer confidence in the products and experience degrees, which is formed between the product and how a consumer friendly relations and trust, from design to quality into the culture. The third is the enterprise's own financial and technical strength is not to have created the brand, build brand and operational capacity of the brand. If the enterprises in the large gap between the above three conditions, then, in brand building will be difficult to achieve. So, Guang-Wei suggested small changes in textile and garment enterprises the best brand development ideas, and actively integrated into the brand clothing chain to go, willing to serve green leaves. SMEs to establish the brand China's small and medium textile and garment enterprises in the end how to build brands? Is in accordance with normal practice, step by step, spend a few years or ten years time and a lot of money to shape their own private label, to complete a brand benefit from productivity changes. or seek other way out? V Guangwei an example. Italy has a regional brand name apparel industry cluster With this brand within the industry clusters to link hundreds of small and medium enterprises. business division of production, rational use of public resources, enterprises are in accordance with uniform standards for the production of different products, these products use a unified brand and unified sales network, truly organic chain collaboration, to avoid the vicious competition, the company's benefits are very good. It is understood that the place of the textile and garment enterprises with 5 to 15 small and medium-based, with the characteristics of the advanced stage of industrial clusters. which many of our textile industry cluster in a similar situation, and the difference is that many of our industry clusters to one or more similar products, product homogeneity, price competition, industry is running at a low level of competition cycle. China Textile Industry Association Du Chau, president of the industrial clusters such as the early stage of development of industrial clusters. It is for this reason, the industry clusters more competitive product homogeneity, relatively smaller and smaller profits. Meanwhile, the increasing dependence on external, the corresponding costs are also increasing. If, in brand building, industrial clusters to large enterprises has certain advantages, but only 95% of SMEs are willing to do a supporting role. In response to this situation, Guang-Wei clearly a cluster of small and medium textile and garment industry to support enterprises to establish a brand idea: relying on local governments and industry associations of the advantages of integration of resources, science cluster to chain up and down to adjust the correlation, a regional brand to promote cluster development of SMEs. According to him, the China Textile Industry Association attaches great importance to industry, brand building, and will set up a special agency to guide and promote the industry, brand-building efforts. Currently, the China Textile Information Center is also to some typical clusters for the pilot to explore the feasibility of the model, which Humen Town, Dongguan City, Guangdong Province, Fujian Province Shishi City, will be the first to pilot the establishment of industrial clusters common brand. Government and industry associations should play a leading role in brand building in public Typically, brand-building process, we generally believe that business is subject. However, in the construction of small and medium regional brand, the leading role of local government business is critical, especially in the high degree of maturity of industrial clusters. because companies can not integrate industry resources and public services, local government and industry associations will be the main public brand. to establish the actual establishment of rules of public brand, only to comply with the rules of business to enter. foreseeable future, the development of the textile industry cluster, will take the road of brand development, brand will lead the public to enter the advanced stage of development of industrial clusters.